November 26, 2026Amsterdam

At the Heart of AI Amsterdam

There’s more to your customer experience than the dashboard shows. Learn how to uncover revenue-generating insights At the Heart of AI.

At the Heart of AI puts you in the driver’s seat of agentic CX. Over the course of a few hours, you’ll learn how to find out what’s influencing the metrics on your dashboard and how to take action to improve your customer experience based on what you find. By gaining access to Parloa’s agent management platform (AMP) you'll build, test and call a voice AI agent, leaving with a clear playbook for AI agent deployment at your organization.

Join us in Amsterdam on November 26

AI is changing customer experience. Research shows that accurate tracking of agentic interactions isn’t keeping pace with deployment. At the Heart of AI is designed to help you recalibrate your metrics and build an agentic CX program you and your board can trust.

What you’ll get by attending:

  • An inside look on what standard CX metrics don’t show.

    Between the moments that show up on a dashboard, your customers say and do a lot. Parloa Lens lights up what has historically been kept in the dark, so you can understand how loyal your customers really are to your brand.

  • Hands-on experience building an AI agent.

    Pick a use case relevant to your business. Leverage Parloa Navigator to build an agent to resolve the problem. Customize it, and call it.

  • Mindshare.

    Swap ideas with leaders from customer service, CX, operations, technology, and ask your toughest questions to on-site Parloa experts.

  • A certificate to show your work.

    Complete the workshop and take home tangible proof that you’re ready to lead the next generation of CX.

At the Heart of AI event space

Who it’s for

Leaders and practitioners in customer service, CX, operations, IT, and AI who want to turn AI strategy into customer results. Whether your AI agents are live or still in pilot, all levels of experience are welcome.

Event details

  • When

    Thursday, November 26, 16:00

  • Where

    The Hoxton, Herengracht 255, 1016 BJ Amsterdam

  • Format

    Hands-on workshop followed by drinks, food, and networking

  • Language

    English

Please bring your laptop with you.

Seats are intentionally limited to keep the experience interactive and enable meaningful exchange between participants.

At the Heart of AI workshop

Agenda at a glance

  • 16:00–16:15 Arrival and check-in

  • 16:15–16:45 The Dark Journey: what your customers do when you’re not looking.

  • 16:45–18:00 Build your voice AI agent workshop: pick a use case, give it a voice, then call it.

  • 18:00–18:30 Show and tell. Share your agent with the group and ask the experts questions.

  • 18:30–21:00 Drinks, food, and networking

At the Heart of AI Amsterdam

Reserve your seat